Copywriting
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—Mail campaign—
Medical Device
The client needed quick turnaround for a printed mailer aimed at providers and other clinicians.
As a brand awareness piece, the goal was to direct attention to the results of a commissioned study that found the client's product to be easier to use than those of two main competitors. The call-to-action was to read the study.
The client felt stuck with some passable language that met compliance criteria, but which did not feel assertive yet welcoming.
