Branding • Content • Design • Analytics • Strategy
Content and Marketing Strategy for Complex Brands Ready to Grow
Differentiation gets attention.
Strategy gets results.
I help medtech and manufacturing brands grow through clarity, trust, and consistent market relevance—with customers, decision-makers, and channel partners alike.
Let’s find your next marketing win.
Book a free 15-minute consult—no pitch, no pressure. Just strategy you can use. (Odds are, this will beat whatever else you were going to do in the next 15 minutes.)
I help companies align brand, message, and content strategy.
Your goal isn’t to chase customers—it’s to make them chase you.
Whether you need a full-time brand strategist, a fractional head of content, or a sharp-eyed freelance copywriter, I’ll help you get the message right—and the strategy to ground it.
I'll help your marketing dollars go further—and come back to you.
Services
Messaging & Positioning
You don't gamble on product development, so why gamble on assumptions about your customer? I talk to them. Then I segment and strategize your Go-to-Market with confidence.
Copywriting & Content
Generative AI won't generate demand. It might assist, but you still need the shrewd synthesis and creativity of a human writer with 20+ years of master-level experience.
Marketing Strategy
Hunches and old information will lose you money—and customers. I use fresh data and analysis to align brand, product, and customer needs and values to optimize ROI.
Scriptwriting & Video Production
If you're not using video, you're going unseen. I write scripts and enlist trusted partners to produce original product and business videos.
Want proof?
View my portfolio of
work samples and case studies.
Inspect my performance and style.
Be confident of my results.
Not just any ol' freelancer.
Yes, I write copy—but I also build the strategy behind it. I’m currently open to full-time leadership roles in content, brand, and segment marketing—but I also take on fractional work and consulting projects that call for sharp thinking and sharper words. Whether you need a strategist, a head of content, or just someone to help your team stop talking in circles, I can help.
What's your need?
Full-time Hire
Create stunning, high-converting websites to grow your business online!
Team Training
Boost visibility, drive traffic, and grow sales with expert SEO services!
Fractional Leadership
Streamline your content strategy with seamless management for maximum impact.
Project Work
Boost sales with targeted product advertising that drives measurable results!
Testimonials
What others are saying
"Five stars!! Highly Recommend!"
"If you're looking to swoop up a great brain with impeccable attention to detail—you found it. His entrepreneurial energy, experience and problem solving skills make a great first-leader to guide your in-house web and creative team in your small business as well. Oh, and he's fun!"
– Charity H., Sales & Marketing Executive
"A tremendous asset"
"I wanted to take a moment to commend Zak, in our work together over the past year. [...] I can't say strongly enough how I believe Zak's skill set and commitment to excellence was a tremendous asset to ArKco Sales. I have observed his strengths firsthand, which include management, training, strategic thinking, time management, and content design. It's been enriching experience for me professionally in working with Zak, thank you!"
– Stephen T., Founder, Turner Time Management
"I can’t sing enough praises about Zak!"
"We were colleagues in grad school—in teaching and student roles—and I truly enjoyed working with him. Zak was always willing to take time away from his schedule to brainstorm ideas, share insights, and lend a listening ear when I needed to vent.
Today, we stay in touch about our careers as content creators and strategists. Zak is easy to talk to, highly skilled in content strategy, and generous with his knowledge. I’m jealous of anyone who gets to be his coworker!"
– Sarah G., Owner, Hey Sarah, LLC
You could be next!
Imagine having such a positive experience with a content strategy consultant or freelance copywriter that you want to offer a testimonial of your success.
Imagine what it would take.
That person would have to professional, likeable and, above all, effective, right?
Someone who is competent, shows initiative, and gets results. Someone who complements your team well and who makes everyone just a bit smarter...
Frequently Asked Questions
1. What is digital marketing and how can it benefit my business?
Digital marketing encompasses all online marketing efforts that use digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. It can benefit your business by increasing visibility, driving traffic, improving customer engagement, and boosting conversions through targeted strategies like SEO, PPC, content marketing, and social media management.
2. How long does it take to see results from digital marketing campaigns?
The timeline for seeing results from digital marketing depends on the type of campaign and your specific goals. For example, paid advertising (PPC) campaigns can generate leads almost immediately, while SEO efforts may take 3-6 months to show significant improvements. Consistent effort, strategic planning, and regular monitoring are key to achieving sustained success in digital marketing.
3. How do you determine which digital marketing strategies are right for my business?
We begin by conducting a thorough analysis of your business, target audience, industry, and competitors. Based on this research, we develop a customized digital marketing strategy that aligns with your business goals. This may include a combination of SEO, PPC, social media marketing, content marketing, and email marketing to ensure the best possible results for your brand.
4. Do I need to have a large budget to be successful in digital marketing?
No, digital marketing can be effective on any budget. The key is to allocate your resources wisely by focusing on the channels and tactics that will have the most impact for your business. Whether you have a small budget for targeted social media ads or a larger budget for a comprehensive campaign, we tailor our strategies to maximize your ROI and drive meaningful results.
Contact Us
Get in touch with us today to discuss how we can help elevate your brand through expert digital marketing solutions.
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