Clear, Inspired Writing

Marketing and
(You Look Great Today)
Communications

Zak Nelson has nineteen years of writing and marketing experience—primarily in the field of book publishing, though he’s also worked for a tourism bureau, a marketing agency, as a fishmonger, and as a line cook at French restaurants.  

He’s a lover of precision when it comes to language; a believer in design thinking and user experience. He’s a master at synthesizing customer research data, brand identity, marketing strategy, and product information into compelling copy. Plus he’s a mensch.

Zak is looking for full- or part-time work as a copywriter, content manager, or similar role. He lives in the Seattle area. He is willing to relocate.

 

Zak’s writing is:

  • Short
  • To the point
  • Clever (optional) 

Hire him to:

  • write copy that captures and reflects your brand
  • write copy that ensures a positive user experience (UX)
  • write copy that is memorable, meaningful, and effective
  • write copy for multiple platforms (web, mobile, print, broadcast, hologram)
  • write copy for different audiences (simultaneously, even!)
  • edit copy and proofread documents quickly
  • write content for your blog or other publications
  • make your day brighter, your job easier, and your company more successful

 

EDUCATION

  • Master of Fine Arts, Creative Writing. North Carolina State University
  • Bachelor of Arts, English. University of California, Berkeley

 

SKILLS

  • Copyediting, line editing, and developmental editing  – AP, Chicago, MLA, and APA styles)
  • Copywriting and content management – print, web, social media, and email
  • Script writing (explainer videos, advertising; training videos)
  • Brand assessment and management
  • Design and production of marketing collateral
  • Direct marketing communications
  • Illustration and graphic design
  • User experience (UX) writing and design
  • Event planning and public speaking
  • Conflict resolution and team leadership

 

SOFTWARE

  • Adobe Creative Suite (InDesign, Photoshop, some Illustrator)
  • Microsoft Office Suite (Word, Excel, Powerpoint)
  • WordPress and other content management systems (CMSs)
  • Point of sale systems
  • HTML/CSS

WRITING SAMPLES

Press kit – Third Place Books [2018-2019]

ServiceWorks introductory video – script

What Color Is Your Parachute? press release

What Shat That? press release

The Speed Reader – eNewsletter [10.01.07]

Media newsletter – press blast [02.2010]

Le Menu – web content offering [12.2007]

Script – “24”

Postcards – assisted living community

VISUAL PORTFOLIO

 

 

WORK HISTORY

FICTION READER Raleigh Review
  • Read fiction submissions
  • Recommend edits
  • Content acquisition
Tacoma, WA (September 2015 – present)
Ongoing volunteer for national literary journal
 
CONSULTANT Nelson Consulting + Communications
  • Book marketing, sales, and publicity
  • Product design and implementation
  • Web content and optimization
  • Founded Job Club, a collaborative job search group with four chapters; now a recognized WorkSource partner
Tacoma, WA (December 2007 – present)
Independent contractor working with new and established publishers and individual authors
LECTURER North Carolina State University, First Year Writing Program
  • Designed and taught courses in composition, research, and rhetoric
  • Edited and illustrated course reader
  • Participated in twelve non-required professional development workshops
  • Organized technology faculty group
  • Selected participant in university quality enhancement program
Raleigh, NC (August 2013 – July 2015)
Full-time, non-tenure track faculty at CCCC-certified Writing Program of Excellence
SCRIPTWRITER ServiceWorks
  • Developed characters, storylines
  • Synthesized job skills knowledge with sponsor goals and needs
  • Collaborated remotely on deadline
  • Worked with artist to refine storyboard
Raleigh, NC (May – July 2014)
National job skills initiative for underserved 16-24 year-olds, sponsored by AmeriCorps, Points of Light, and Citi Foundation; contracted by Serve Smart
SENIOR COPYWRITER Sands Costner & Associates
  • Web content for Pettibon System, Village Concepts, Evergreen Eye Center
  • Wrote, designed project proposals
  • Corporate branding and ad scripts
Tacoma, WA (June 2010 – December 2011)
Boutique marketing, advertising, design, and branding agency
COMMUNICATIONS MANAGER Tacoma Regional Convention and Visitor Bureau
  • Media relations
  • Helped develop core messaging
  • Promoted stakeholder-members
  • Wrote copy for travel guide
  • Proofread/edited internal copy
Tacoma, WA (April 2009 – March 2010)
Official nonprofit destination marketing organization for Pierce County
SENIOR PUBLICIST AND EMARKETING SPECIALIST Ten Speed Press
  • Online marketing strategy, initiatives
  • Book publicity, conferences
  • Titles included What Color Is Your Parachute?, Morning Food, The Lives and Loves of Daisy and Violet Hilton
Berkeley, CA (February 2006 – December 2007)
Independent publisher of food, drink, design, reference, and humor books (now part of Crown/Random House); reported to publicity manager and publisher
MARKETING AND PUBLICITY DIRECTOR Heyday Books
  • Media relations, book publicity
  • Wrote marketing and jacket copy
  • Crafted 30th Anniversary history
  • Titles included: Perfume Dreams: Reflections on the Vietnamese Diaspora, Golden Game: The Story of California Baseball
Berkeley, CA (August 2003 – February 2006)
Nonprofit publisher of California culture, history, and literature; reported directly to publisher/CEO
 
EDITORIAL ASSISTANT Terrain Magazine
Berkeley, CA (January – May 2001)
  • Assisted editor-in-chief
  • Wrote correspondence
  • Transcribed interviews
  • Researched and wrote co-housing article