Let’s find your next marketing win.
Book a free 15-minute consult—no pressure.
Just strategy you can use.
Branding • Content • Design • Analytics • Strategy
Content Strategy to Generate Demand and Grow Your Brand
I develop—and execute—strategy and content.
I help medtech and manufacturing brands grow through clarity, trust, consistency, and relevance—with customers, decision-makers, and channel partners alike.
Differentiation gets attention. Strategy gets results.
B2B marketing, especially in regulated industries, is a high wire act. Your content needs stay compliant yet generate leads AND build brand awareness.
The "safest" content doesn't help you stand out. Get too creative, though, and you risk confusion—and noncompliance.
That's where I come in.
With my unique approach, I help marketing teams build a strategy that locks brand voice to business objectives, and SEO-friendly content that drives interest and engagement.
Whether you're an enterprise-scale team or a growing startup...
Your messaging challenge needs strategic thinking, creative clarity, and a human touch. Whether you’re scaling a brand, launching something new, or just need your story to stick the landing—I can help.
Delivering strategic storytelling that captivates and activates.
Services
Messaging & Positioning
You don't gamble on product development, so why gamble on assumptions about your customer? I talk to them. Then I segment and strategize your Go-to-Market with confidence.
Copywriting & Content
Generative AI won't generate demand. It might assist, but you still need the shrewd synthesis and creativity of a human writer with 20+ years of master-level experience.
Marketing Strategy
Hunches and old information will lose you money—and customers. I use fresh data and analysis to align brand, product, and customer needs and values to optimize ROI.
Scriptwriting & Video Production
If you're not using video, you're going unseen. I write scripts and enlist trusted partners to produce original product and business videos.
Want proof?
View my portfolio of
work samples and case studies.
Not just any ol' freelancer.
Yes, I write copy and marketing content—but I also build the strategy behind it. I’m currently open to full-time or fractional leadership roles in content, brand, and segment marketing—but I also take on consulting projects. Whether you need a strategist, a head of content, or just someone to help your team stop talking in circles, I'm here to help.
What's your need?
Full-time Hire
Create stunning, high-converting websites to grow your business online!
Team Training
Boost visibility, drive traffic, and grow sales with expert SEO services!
Fractional Leadership
Streamline your content strategy with seamless management for maximum impact.
Project Work
Boost sales with targeted product advertising that drives measurable results!
Testimonials
What others are saying
"Five stars!! Highly Recommend!"
"If you're looking to swoop up a great brain with impeccable attention to detail—you found it. His entrepreneurial energy, experience and problem solving skills make a great first-leader to guide your in-house web and creative team in your small business as well. Oh, and he's fun!"
– Charity H., Sales & Marketing Executive
"A tremendous asset"
"I wanted to take a moment to commend Zak, in our work together over the past year. [...] I can't say strongly enough how I believe Zak's skill set and commitment to excellence was a tremendous asset to ArKco Sales. I have observed his strengths firsthand, which include management, training, strategic thinking, time management, and content design. It's been enriching experience for me professionally in working with Zak, thank you!"
– Stephen T., Founder, Turner Time Management
"I can’t sing enough praises about Zak!"
"We were colleagues in grad school—in teaching and student roles—and I truly enjoyed working with him. Zak was always willing to take time away from his schedule to brainstorm ideas, share insights, and lend a listening ear when I needed to vent.
Today, we stay in touch about our careers as content creators and strategists. Zak is easy to talk to, highly skilled in content strategy, and generous with his knowledge. I’m jealous of anyone who gets to be his coworker!"
– Sarah G., Owner, Hey Sarah, LLC
You could be next!
Imagine having such a positive experience with a content strategy consultant or freelance copywriter that you want to offer a testimonial of your success.
Imagine what it would take.
That person would have to professional, likeable and, above all, effective, right?
Someone who is competent, shows initiative, and gets results. Someone who complements your team well and who makes everyone just a bit smarter...
Frequently Imagined Questions
1. How much do your services cost?
I offer a flat rate for strategy work—typically between $1000 and $3000. This is an average rate for my labor, expertise, and the in-depth work that I do, and it includes all time spent, including communication.
I may use generative AI to augment my process and test content, but I never automate your deliverables or offload them to AI.
If you wish to have me implement the strategy, and/or guide your team or provide training, I will scope that separately, usually offering a lower-priced monthly retainer for ongoing services.
2. What is the expected ROI? What if I don't earn back the cost of hiring you?
The success of any marketing campaign or strategy depends on many factors. No legitimate consultant will offer you a guarantee, because we can't. And those that do you should avoid at all costs.
I can tell you however that my work gets results. It's hard to measure the ROI of good strategy and clarity, but my content is designed to meet your SMART objectives. Moreover, I typically find opportunities for cost savings in the process.
3. How long does it take to see results from digital marketing campaigns?
The timeline for seeing results from digital marketing depends on the type of campaign and your specific goals. For example, paid advertising (PPC) campaigns can generate leads almost immediately, while SEO efforts may take 3-6 months to show significant improvements. Consistent effort, strategic planning, and regular monitoring are key to achieving sustained success in digital marketing.
4. What's it like working with you? What's your process?
It depends on your specific needs. During our free initial 15-minute call, I'll start by asking you some questions about your business, needs, goals, and risk tolerance.
Once we begin, I typically conduct a content and brand audit with a brief analysis of your business, corporate identity, brand messaging, target audience, industry, and competitors. Based on this research, I develop a customized digital content strategy that aligns with your business goals. This may include a combination of SEO, PPC, social media marketing, content marketing, and email marketing to ensure the best possible results for your brand.
Then it's up to you whether you'd like to hand this off to your team for execution, or whether you want me to help coach your team directly. In some cases I will also be available to produce the content myself.
5. Do I need to have a large budget to be successful?
No, digital marketing can be effective on any budget. The key is to allocate your resources wisely by focusing on the channels and tactics that will have the most impact for your business. Whether you have a small budget for targeted social media ads or a larger budget for a comprehensive campaign, we tailor our strategies to maximize your ROI and drive meaningful results.
Enterprise clients can expect deliverables that fully meet budgetary constraints. Small and medium businesses can expect guidance on cost expectations, but should be prepared to decide on allocations before execution of any strategy.
Contact Zak
Get in touch with me today to discuss how I can help elevate your brand through expert digital marketing, training, or content strategy.
Schedule a Chat
Book a free 15-minute consultation now. Or request a longer session to dive deeper, sooner.
