Editorial / 2 Min Read
Real ROI from AI doesn't come from the software itself. It only becomes a force multiplier in the hands of a skilled team enthusiastic to use it. And building that requires a strategic alignment of your business goals, vision, and operations, and a considered approach to deployment and adoption. To truly future-proof your organization, you must move beyond the pilot phase and commit to the gritty work of redesigning how your people and your technology actually function together.

About 90% of U.S. businesses in 2026 are using AI in some way, but only 25% have succeeded at moving beyond pilot phase to scale their agentic AI systems companywide. Only 20% have a mature governance framework in place. Only 16% have redesigned jobs around AI. And only about 5% of companies have reported clear ROI from AI implementation.
Those that have found success report a 10-to-1 return on each dollar spent. These companies have several things in common: a strategic focus on targeted use cases; clean data and integration with existing systems and workflows; clear governance policy; and active involvement from executive leadership in robust change management.
AI technology is developing rapidly. Adopt a companywide system today and watch it become obsolete next quarter. But waiting to see how the chips fall means losing ground fast—and not just to competitors, but with the talent pool, too. This presents a unique business challenge.
Certainly the software systems you already rely on are likely already offering—or in the process of developing—their own native AI tools and features. And that may be enough for your needs. I'd be the first to tell you.
The hidden danger of relying solely on “native” AI—those built-in features provided by your ERP, CRM, or CAD software—is the homogenization of excellence. If you and your three closest competitors are all using the same off-the-shelf intelligence to forecast demand or optimize schedules, your operational efficiency becomes a commodity rather than a competitive advantage. You aren't innovating; you are merely keeping pace with the industry average.
The 5% of companies reporting a 10-to-1 ROI have realized that the most significant value isn't found within a single LLM, app, or CRM integration, but in the way and degree to which their teams adopt them with enthusiasm and confidence. So from a certain vantage point, it almost doesn't matter what kind of AI solution you choose ... so long as it addresses real business goals or obstacles.
A native AI tool—the kind you pay big bucks to have built just for you—is a specialist; you have it designed to augment a specific function, or solve a particular problem. It knows the pool of data you feed it perfectly, but is blind to the rest of your enterprise.
Real transformation occurs when you build an agentic layer that acts as the connective tissue of your very human business. This is the logic that can translate a sudden vibration spike on a factory-floor sensor into an immediate inventory adjustment in your ERP, while simultaneously drafting a proactive status update for the affected customer in your CRM. SaaS providers don't generally offer this kind of inter-system intelligence, because it requires a bespoke understanding of your unique data, culture, roles, and workflows.
This is where well thought-out operational planning and persistent training becomes a necessity. It takes understanding, shrewd judgment, deliberate design, and no small degree of risk-taking. And this work is foundational for how your business will operate in the future.
To move beyond the pilot phase, you must stop viewing AI as a series of disparate features and start viewing it as a unified system ruled by real (and fallible) humans. By paying attention to the upskilling of your team and the design of their workflows and operational processes, you ensure that your AI implementation isn't just a tech upgrade, but a properly constrained augmentation of your human capabilities—one that your competitors can’t just buy off a shelf.
Which brings me to this: AI implementation and adoption for manufacturers and distributors doesn't Have to be expensive or complex in order to significantly save time, generate content, and increase sales.
Don't let inertia make your business decisions for you. Stop waiting for a vendor’s call to solve your specific headaches. Look at the gaps in your own workflow, and build for the reality you’re actually dealing with. Even if that means you end up working within an existing third-party system.
Let me help you make the right decisions about using AI to drive revenue, save costs, expand capabilities, and energize your team. I will give you up-to-the-minute knowledge, deeper contexts, and expert architecture. And I will help you lead your company in the process of adoption and transformation.
Zak Nelson
St. Louis Park, MN
June 2026
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